With her branding savvy and uncanny ability to see the way ahead long before her counterparts, Tashion Macon has emerged as a modern-day marketing guru. Her visionary strategies have catapulted sales and brand awareness for iconic brands such as T-Mobile, Burger King, and MTV, NFL, NASCAR, and Microsoft/XBOX. As the Senior Manager of Partnerships and Promotions for T-Mobile, Macon successfully managed the NBA Entertainment partnership and spearheaded successful lifestyle and partnership programs for “The Academy Awards,” “Grammy Awards,” “Oprah,” “NBA,” “NFL,” “Sundance Film Festival,” MTV/Viacom, and all other network and cable media investments as well as evaluated the ROI/ROO of each.
Having identified a burgeoning interest in World Cup soccer long before others, Macon actively participated in creating T-Mobile’s first-ever, multi-year Hispanic sport promotional partnership, exploding market share through sponsorship of the World Cup and an on-going $30MM+ program. What distinguishes Tashion is her differentiated strategic approach. It does not matter whether it is a personality, product, or corporate platform. Tashion has the uncanny ability to perfectly merge trendsetting, traditional and transformative marketing principles to catapult the project and craft conversation that becomes a part of the social lexicon
She has successfully driven the ideation process, developed integrated and re-branding strategies, and negotiated partnerships for Fortune 100 companies as well as emerging brands across a myriad of highly competitive consumer categories, such as the Beverage category (PepsiCo Brands), Telecommunications (AT&T, T-Mobile USA), Financial (American Express), Apparel and Footwear (Timberland, Reebok, Victoria Secret PINK!, Lucky Brand), and Sports (U.S. Olympics, FIFA/World Cup, NFL, NBA, NASCAR). Macon has established herself as a marketing/branding force to be reckoned with. In addition to her fast-paced corporate regime, Macon is a recognized culturalist and strategist, specializing in advising peak performance for for-profit and for-purpose organizations. As a trend forecaster, consultant, pop- culture expert, and speaker, Tashion Macon is an influential and goal-driven executive and continues to approach each new business endeavor with her intrinsic flair for innovation.
Raised in Richmond, VA, Bruce went to high school at Benedictine Military Academy, where he was a Captain in the Corps of Cadets and very involved in leadership, the student newspaper, and as an athlete on the soccer and cross-country teams. Bruce attended the University of Mary Washington, in Fredericksburg, VA, from which he graduated in 1986 with a B.A. in English Creative Writing. In college, Bruce, again, was very active in student leadership, news and literary publications, and received numerous awards for writing. Using his strong communication skills after college, Bruce went into sales, for a division of IBM, selling used System 3X computers and service agreements to mid-size businesses throughout Virginia. In the late ’90s, Bruce was on the ground-floor of the “dot com” boom and traveled extensively training the staff of Fortune 500 companies on how to develop ecommerce websites and web-based applications. Bruce is an international bestselling author, motivational speaker, host of a popular and life-changing podcast, respected thought leader, and life coach. The over-arching theme of Bruce’s work is that of “restorying” your life to create an inner-narrative that empowers people to live as the fullest expression of who they were created to be. Bruce continues to live in Richmond, VA, with his two sons.
Christian is often described a purposeful convener and provocative communicator called to teach, inspire, and motivate people to BE love and BE grateful in this world. His career highlights include starting REAL Coaching, Incorporated (www.realcoaching.org) in 2004 as the first “rapid solutions” consulting practice that focuses on faith-based and non-profit organizations. Prior to founding REAL Coaching, Christian worked for The WildWorks Group (www.wildworksgroup.com) as a lead facilitator in their successful collaborative work practice. His work has ranged from complex strategic planning and organizational development, to customer focus groups with a diverse group of corporations including Clear Channel Communications, and Bell Canada, and non-profit organizations including World Vision, Campus Crusade for Christ, The Foundation for Community Empowerment (Dallas), and The Willow Creek Association.
Christian also worked for Leadership Network (www.leadnet.org) in Dallas where he led the Urban Church and Externally-Focused Church Networks. His team specialized in identifying, connecting and providing strategic resources to innovative leaders engaged in transforming communities. Christian co-developed and facilitated Leadership Network’s first Externally-Focused Church Leadership Community, a 24-month experiential learning cohort comprised of the most innovative missional churches in America.
Christian attended the University of California in San Diego. He earned a Certificate in Theology and Ministry from Princeton Theological Seminary, has done graduate level studies at Dallas Theological Seminary, and is a Fellow of the Loyola University Institute of Politics. He is currently a Doctoral candidate in Organizational Development and Global Urban Ministry at the Bakke Graduate University in Seattle. Additionally, Christian has served on the Editorial Advisory Board of Outreach Magazine. Christian has published numerous articles and papers on innovative faith-based organizations and collaborated with Pastor Rudy Rasmus (www.pastorrudy.net) on his book TOUCH: Pressing Against The Wounds of a Broken World published by Thomas Nelson. Since January of 2013 Christian has been the Lead Pastor of Upper Room Houston (urhouston.org) an intentionally multi-ethnic church plant of Chapelwood United Methodist Church (Chapelwood.org) in Houston, Texas.
Michael serves as Vice President and Chief People Officer of Human Resources at DocuSign, The Global Standard for Digital Transaction Management®. Michael is responsible for extending DocuSign’s global people and organizational capabilities to accelerate growth of The DocuSign Global Trust Network. Prior to joining DocuSign, Michael spent almost five years as the Chief Human Resources Officer for Parallels, a virtualization technology company with offices in more than 15 countries including Russia, China, and Japan. Michael brings more than 20 years of global HR experience to DocuSign and previously served in HR leadership positions at Microsoft, H&R Block, Qwest Communications, KRONE, PepsiCo, and General Electric.
Currently, Michael serves as an Advisory Board Member for both Amazing Hiring, a Moscow based online service startup focused on improving the IT candidate recruitment process, and PTO Inc., a Seattle based start-up that enables employees to trade, donate, and exchange accrued PTO benefits for goods, services, and experiences. He graduated from Seattle Pacific University with a BA in Psychology and received his MA in Industrial/Organizational psychology from Radford University in Virginia. Michael also teaches at Seattle Pacific University as an adjunct professor in the School of Business.